Core Values

Love is the principle of our actions, which includes four dimensions*: Revering God, Loving others, Loving oneself, Cherishing things; and four extended meanings, including: Liberty, Optimism, Vitality and Evangelism.

*Refer to K. Y. Ho and C. S. Lam. (2015). Introduction to Christian Business Ethics. Hong Kong: Evangel Press, Evangelical Free Church of China.

Four dimensions

Revering God

God sent his only Son into the world to enable us to live through Him; God’s love is revealed among us. It is not that we love God, but that God loves us and sent His Son as an atonement for our sins. This is love. Those who accept Jesus are those who believe in His name, and He gives them the right to become children of God. You see, what kind of love the Father has given us is that we can be called children of God, and we are really His children. We love because God first loved us.

On the other hand, Jesus pointed out that the greatest commandment is to love the Lord our God with all your heart, with all your soul, and with all your mind. God also promises us to love Him and obey His commandments, and He will show His Love to thousands of generations. Therefore, we fear God, examine what is pleasing to Him, follow His way, love Him, and serve Him with all our heart and soul!
(Refer to 1 John 4:9-10, 19; John 1:12; 1 John 3:1; Matt 22:37-38; Exodus 20:6; Deuteronomy 10:12; Ephesians 5:10)

Loving others

Jesus pointed out that love your neighbour as you love yourself is the second most important commandment, and the whole law is summed up in the phrase “love your neighbour as you love yourself”. We have purified ourselves by our obedience to the truth, so that we can sincerely love brothers and sisters and love one another earnestly with all our heart. Because love comes from God. Whoever loves is a child of God and knows God. All who love God must love their brother and sister also. This is the command that God has given us.
(Refer to Matt 22:39; Gal 5:14; 1 Peter 1:22; 1 John 4:7, 21)

Loving oneself

It is human nature to love oneself, but loving oneself can easily become self-centered and even a reason to indulge oneself. We must love ourselves with the right attitude, including self-knowledge, self-respect, and self-esteem. Because God bought us for a price, we must use our bodies for God’s glory, and the way of life should be as the gospel of Christ requires. God’s will for us is to be holy, avoid adultery, and learn how to control our own body in a holy and honourable way. When we make ourselves clean from all those evil things, we will be instruments for special purposes, made holy, useful to the Master and prepared to do any good work.
(Refer to 1 Corinthians 6:20; Philippians 1:27; 1 Thessalonians 4:3-4; 2 Timothy 2:21)

Cherish things

The universe and everything in it were created by and belonged to God. What God has created is very good, and we should all cherish and protect it. We are only managing the world for God, not the masters of the world, and the world’s resources are limited. We should not only watch out for our own good, but also for what is better for others, and should not waste the world’s resources excessively.
(Refer to Gen. 1:26, 31; Ps. 24:1; Philippians 2:4)

Four extended meanings


We must obey the teaching of the Lord and be true disciples; we must know the truth, and the truth will set us free. We are called to be free, so we must stand firm and stop being held hostage by the yoke of slavery. We must not use our freedom as an opportunity to indulge our physical desires. We must serve each other through love. We must always look closely into the perfect law that sets people free, not to listen simply and forget it, but to put it into practice, and we will be blessed by God in what we do.
(Refer to John 8:31-32; Gal 5:1, 13; James 1:25)


We have to be joyful in the Lord. Even when encountering various tests, we must regard it as occasions for joy. Let us hold on firmly to the hope we confess without wavering, because we can trust God to keep His promise. He can completely save those who are approaching God through Him. The Lord is good; His love is eternal and his faithfulness lasts for ever. We will rejoice in the Lord because the Lord God is my saviour. (Refer to Ps. 100:5; Heb. 7:25; Heb. 10:23; Philippians 4:4; James 1:2; Ha 3:18)


Jesus is the bread of our life. He has come to give us life – life in all its fullness. If we live, it is for the Lord that we live; if we die, it is for the Lord that we die. (Refer to John 6:35; John 10:10; Romans 14:8)


We are not ashamed of the gospel: it is God’s own power for salvation to all who have faith in God. We have been examined and approved by God to be trusted with the good news, and that’s exactly how we speak. We are not trying to please people, but we are trying to please God, who continues to examine our hearts. Therefore, we must work together in the ministry of the gospel. All the things we do is for the sake of the gospel, in order to share in its blessings.
(Refer to Romans 1:16; 1 Thessalonians 2:4; Philippians 1:5; 1 Corinthians 9:23)

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